Too many men or too few women? New study finds how the gender gap is framed affects perceptions of it

Recognizing that news coverage may have influence in forming attitudes and in driving action, a team of psychology researchers examined whether reframing this gender gap in terms of ‘men’s overrepresentation’ — rather than as ‘women’s underrepresentation’ — would have an impact on perceptions of the issue and on motivations to address it. Its findings showed that framing the gap as ‘men’s overrepresentation’ — as opposed to ‘women’s underrepresentation’ — in political leadership elicited more anger at the disparity among women and increased perceptions that the gap is unjust. Moreover, the results showed that anger at the disparity leads women to take action to address it.
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